In this time of uncertainty, and with the world entering into an entirely unknown era, I kept asking myself what we, as a fashion brand, can do for our society.

I have come to the conclusion that we should start delivering one-of-a-kind garments to people around the world in a new way. We will make this happen by changing the traditional made-to-order process, from offline face-to-face interactions to online face-to-face conversations between designer and client. To me, the essence of couture is an interaction between a designer and a client. To me, the essence of couture is personal interactions between a designer and a client. The dialogue used to take place in physical settings, but we will bring it online to make it available for many.

The current situation—where we have to keep physical distance from one another—made me realize the importance of building emotional connections among us. “Garment making through dialogue” may appear to be an inefficient process, yet it is a very human and primitive one. At the same time, I believe that this process will provide hope for a richer and more sustainable future by giving us the opportunity to re-examine the way garments are made today, where the act of making and that of wearing are cut apart.

This project is an experiment for a new era. I hope that it inspires many of you as it did for me.

Yuima Nakazato







Project Overview

This is a project where you and Yuima Nakazato co-create one-and-only garment that truly belongs to you. Yuima himself will communicate with you online at the beginning. You will then ship a white shirt of your own to YUIMA NAKAZATO’s atelier in Tokyo. Yuima will use the dialogue as an inspiration to reimagine it, redesign it, and return it to you as a completely new garment.

We hope that the new garment we create together makes you feel cheerful, or helps someone close to you feel more positive, even if the interaction with that someone is only through a video screen. We will offer this service in limited numbers, at no cost to the client.





How It Works

Step 1

Place an Order

You can place an order for YUIMA NAKAZATO [Face to Face] from “Place an order” button at the bottom of this page. You will be asked to create an account with your name and a valid email address. We offer this service for free.

Our designer, Yuima Nakazato will have an online direct dialogue with you for [Face to Face]. He will then, create a garment one by one, which takes time. For this reason, you will be asked to wait for your turn. We will be in touch with you when we are ready to work with you on your garment.

Step 2


We will set up an online dialogue session with you and Yuima Nakazato. This is a time for Yuima to have a personal interaction with you to get to know you, and what you like. He will use the dialogue as a source of inspiration for your piece.

Step 3

Ship Your Shirt

After the dialogue session, we will ask you to ship a white shirt of your own to our atelier in Tokyo. We will guide you through the process so that it is easy to get it done. This shirt will become a part of the new garment.

Step 4

Delivery & Follow-up

YUIMA NAKAZATO will create one-of-a-kind design based on the conversation between you and the designer. We will transform your shirt into something completely different, and deliver at your doorstep. Repair and other follow up services are also available based on our policy.


Step 1

オーダー & お申し込み

YUIMA NAKAZATOの[Face to Face]へのご注文は、このページ下部からお申し込みいただけます。お客様のアカウントを作成し、いくつかの情報を入れていただければ完了です。価格は無料とさせていただいております。

[Face to Face]はデザイナーの中里が直接お客様とやりとりをさせていただき、服作りを進めます。そのため、お客様には順番が来るまでお待ち頂くことをご御了承ください。お客様の順番が来たら、YUIMA NAKAZATOからお客様にご連絡を差し上げ、お客様のお洋服作りについてご案内します。

Step 2



Step 3



Step 4

お届け & アフターサービス


Price: Free

Order application has been closed on May 14th at 11:59pm Japan time (GMT+9).

価格: 無料